Welcome to our Australian fabric distributor!
I love sharing the world of Belle and Boo with people all across the world, so I'm delighted to announce we have teamed up with one of our stockists, Bella Fabrics, to be the Australian distributor of our fabrics. I hope this allows more Australian sewers and crafters to make beautiful things with our textiles.
Belle & Boo Quilt in pattern "Mrs Button-Shaw" by Australian designer Susan Smith.
Here's a little note from Jeannie who owns Bella Fabrics.
Hi, I’m Jeannie. I’ve been passionate about fabric, textiles and sewing for most of my life and, after working in the patchwork industry for over 10 years, I finally realised my dream of creating my own boutique fabric business - Bella Fabrics – which opened its doors on 5th August 2019.
I have been a long-time admirer of Belle and Boo’s beautiful designs and fabrics and, after purchasing a range of the fabric, I noted that admiration is shared by many of Bella Fabrics’ customers with the initial (and subsequent) purchases of fabric quickly selling out. Seeing an opportunity of promoting the Belle and Boo brand to the broader Australian market, I approached Kate from Belle and Boo on the potential of developing a locally based distribution pathway for the patchwork and quilting community to access Belle and Boo’s range of fabrics. My approach was warmly welcomed and resulted in Bella Fabrics being nominated as Belle and Boo’s Australia wide exclusive distributor.
Bella Fabrics has now embarked on a marketing program, reaching out to fabric and patchwork retailers across Australia with the objective establishing working relationships with those businesses already aware of Belle and Boo as well as introducing the beautifully designed range of Belle and Boo fabrics to new devotees.
To say that I’m excited at the prospect of working with Kate and her Belle and Boo team is an understatement.